New Kraft Ad Too Zesty for One Million Moms
Just when you thought it was safe to enter the condiments aisle of your local supermarket, those One Million Moms are back -- this time they’re taking aim with the Kraft Corporation for a print advertising campaign for their salad dressing featuring a scantily clad man on a picnic blanket.
Their latest rant reads: "Last week’s issue of People Magazine had the most disgusting ad on the inside front cover that we have ever seen Kraft produce. A full 2-page ad features a n*ked man lying on a picnic blanket with only a small portion of the blanket barely covering his g*nitals. It is easy to see what the ad is really selling. A person has to look closely to see the item the company is marketing because the salad dressing bottle is so small next to the male model, picnic basket and other food items."
But the "million" moms, whose ranks number 57,243 according to their Facebook page, ire wasn’t limited to the image; they also apparently took umbrage with some of the advertising copy, further complaining: "There is also a small Kraft logo in the upper corners with the words "Silverware Optional - Let’s Get Zesty." The website getmezesty.com is listed in the bottom corner."
Expressing concern that Kraft’s products were potentially not inclusive of all denominations, OMM further complains:
"Christians will not be able to buy Kraft dressings or any of their products until they clean up their advertising. The consumers they are attempting to attract - women and mothers - are the very ones they are driving away. Who will want Kraft products in their fridge or pantry if this vulgarity is what they represent? It is unnecessary for Kraft to use s*x to sell salad dressing!"
Kraft joins the ranks of Phillips Norelco, The Walt Disney Company, J.C. Penney, NBC, ABC, Jennifer Lopez and SheZow on the ever-growing list of the One Million Moms’ targets.
The use of asterisks throughout the post to take the place of the words "naked", "sex" and "genitals" begged the question; if the moms can’t handle those words, how did they become moms to begin with? They clear this up on their post by explaining, "An asterisk is used to ensure our emails get through to those who have signed up to receive our alerts. Otherwise, referencing specific words would cause our emails to be blocked by some Internet filters."
Thanks for clearing that up moms!