Entertainment :: Culture

Manhunt Puts Up Steamy Billboard in Times Square

by Jason St. Amand
National News Editor
Saturday Dec 31, 2011
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Gay social networking site Manhunt recently put up a steamy billboard in Times Square -- a day before the ball drops on New Year’s, reported Finding Out About in a Dec. 30 article.

The ad, located on West 47th Street and Broadway, depicts two hunky dudes leaning in for a sensual kiss. The text reads "Zero feet away," which promotes Manhunt’s campaign for their mobile app.

The ad is expected to be seen by many as more than one million people are expected to attend New York City’s infamous New Years Eve celebration.

Several people are wondering if the billboard will be covered by ABC’S "New Years Rockin’ Eve," or CNN’s "New Year’s Eve Live" hosted by Anderson Cooper and Kathy Griffin. More than 1,532,000 viewers tuned into last year’s CNN broadcast, with millions more looking at across-network coverage of the ball drop. If the sign does end up on the programs, it will surely turn heads and be in the living rooms of millions of Americans across the country.

Earlier this month, a similar ad by Manhunt received media attention when Linda Cole, a mother and a self-proclaimed "liberal feminist" from Los Angeles, complained about the billboard’s in-your-face sexuality in an op-ed piece for Studio City Patch.

"You try explaining the "Zero feet away MANHUNT MOBILE" phone application to your 9-year-old son," she wrote. "A 9-year-old who loves Army guys, and so noticed the dog tags right away."

Manhunt has more than 4 million profiles around the world and over 1 million in the U.S. The ad will be up until Jan. 6.

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